I'm a product designer with over 4 years of experience shipping consumer products.

Most of my experience has been in small startup teams, where the lines between design, product, and strategy blur quickly. I've worn a lot of hats, and I've come to enjoy that. It taught me to take ownership, make decisions with incomplete information, and care about outcomes, not just deliverables.

My approach is to start with the "why" before touching anything visual. Why does this product exist, why would someone use it, and why would they come back. Getting them right early is what separates interfaces that look good from products that actually work.

I've chosen to focus on web3 because the design problems here are still genuinely unsolved, and solving them well can meaningfully change how people interact with finance, digital assets, identity and the internet itself. There's no established playbook for this space, no perfect pattern library, no obvious answer, no map. That's what makes it interesting.